Get behind the scenes with the Pittsburgh Steelers and discover the insights making the Steelers one of the most successful organizations in the NFL and a beloved brand worldwide. Jim's storytelling approach details his family history with the Steelers and the distinctive styles and approaches of its various leaders, coaches and players -- as seen from his unique vantage point. If you're a Steelers fan (and who isn't?), you'll enjoy this inside peek at best practices. If you're a leader of an organization, member or employee with many moving parts and people, you'll gain a new clarity and novel ideas from Jim's perspectives on developing a culture that wins every time.